Giveaway: Soft and Stable from ByAnnie

Lazies, Today let’s get to know Annie Unrein of ByAnnie, pattern company. Annie shares her unique Soft and Stable batting and offers a giveaway.

Greetings, Joan and Fellow Lazies!

I’m so thrilled to be asked to submit a guest blog post for Joan and her readers. I have long been an admirer of Joan’s products and love reading her blog and newsletters.

Let me begin by introducing myself: I am Annie Unrein, a quilter, pattern designer, teacher, and product developer. Please visit my website to see my patterns and read about my newest product, ByAnnie’s Soft and Stable™.

I developed Soft and Stable™ because I was looking for something that would give good body and stability to my purses without making them heavy or stiff or hard to sew.

Several years ago, when my favorite quilted designer handbag wore out, I noticed that it was made using a foam stabilizer rather than batting.

I promptly went looking for something like that to use in my projects and finally found a foam-type product. I used it for several years, but it had a number of drawbacks: It was stretchy and not very stable. It had fabric only on one side of the foam, so I had to be careful when sewing. (If the foam side was against the feed dogs, it wouldn’t move!) And, I couldn’t buy that product at a price which would enable me to provide it to wholesale customers. I got yelled at by more than one store for having a supply list in one of my patterns calling for a product that they couldn’t offer!

I finally decided to fix what I didn’t like and went to find someone to make the right product for me. I spent months working with various manufacturers, testing and re-testing products until I got what I wanted: a dense yet resilient foam with a soft, napped fabric on each side that sews easily without stretching out of shape.

I introduced ByAnnie’s Soft and Stable™ in black at Fall Market in Houston last fall to great reviews.

Customers are loving it and many pattern designers are adding it to their projects as well. NOTE: Due to popular request, Soft and Stable™ is now available in white as well.

I am often complimented on the professional appearance of my bags and purses. Though I’d love to say that they look good because I’m such an excellent seamstress, I really can’t take all the credit. Using the proper tools and supplies makes all the difference between a project that looks store-bought and professional versus one that looks homemade.

ByAnnie’s Soft and Stable™ is by far the most important element used in any of my purses, bags, or other projects. Using Soft and Stable™ in place of batting or other fusible interfacings gives my project a firm foundation. The bag isn’t slouchy or wrinkly. Yet, because ByAnnie’s Soft and Stable™ is so lightweight, the purse (when it’s empty anyway!) weighs hardly anything.

I love using ByAnnie’s Soft and Stable™ in handles, too— that soft, cushiony feeling is so nice for shoulder straps or handles.

The other advantage to using Soft and Stable™ is that I do not have to quilt the fabric to the batting/foundation unless I want to. I often choose to quilt the fabric to add a decorative element to the finished piece, but it is not an absolute necessity.

For instance, when I designed the Serenity Shoulder Bag, I wanted all of the focus to be on the texturized flap. Had I used batting in the bag, I’d have had to quilt the fabric in the body of the bag. Not only would those quilting lines detract from the finished appearance of the bag, but the bag would be slouchy when put together.

With ByAnnie’s Soft and Stable™, I am able to attach the fabric pieces used for the body of the bag to the Soft and Stable™ by sewing just around the edges. No quilting lines! When I’m done, my bag stands up beautifully, supporting that gorgeous textured flap.

That extra support is especially nice when you are using wooden fashion handles, such as I used on the On the Town handbag pictured above. Even though I’ve attached some relatively heavy handles, the bag holds it shape and stands up beautifully.

If I do choose to quilt the fabric to ByAnnie’s Soft and Stable™, that’s easy, too. I just layer the lining fabric (face down), the Soft and Stable™, and the main fabric (face up). Pin the layers and you’re ready to stitch.

The slight texture of the fabric finish on the Soft and Stable™ slightly grabs the fabric pieces, so there is little shifting of layers as you sew. And, as you can see in the photo below, I can quilt a large piece and everything is still nice, flat, and stable.

Sometimes, I skip the fabric layer on the bottom and just sew the main fabric to the ByAnnie’s Soft and Stable™. Again, because Soft and Stable™ has fabric on BOTH sides, I don’t have to worry about the foam catching on my feed dogs. Everything moves easily through the machine.

ByAnnie’s Soft and Stable™ is also wonderful for home dec items, such as placemats or table runners, too. My friend, Ricci, made this set of placemats using my Set A Pretty Table pattern and a selection of fruit and vegetable fabrics from her stash.

A modified quilt-as-you-go technique and foldover self binding make assembly quick and easy. In fact, Ricci got up on Saturday morning, decided she wanted something fun for her dinner party that night — and made a set of eight placemats (and cooked and cleaned) in time for the party!

Using ByAnnie’s Soft and Stable™ in place of batting makes beautiful, sturdy placemats that are extra easy to make and that will wear beautifully.

It’s easy to mark lines on the Soft and Stable™ using a chalk marker. This helps align the pieces for the flip and sew assembly. And, because Soft and Stable™ is polyester and not a fusible product, it’s easy to press the pieces with an iron as you go.

So, if you want your purses, bags, and other projects to look like you bought them, not like you made them, give ByAnnie’s Soft and Stable™ a try today!


Annie is offering two prizes:
1) Serenity Shoulder Bag pattern + half-yard package of black Soft and Stable
2) On The Town pattern + half-yard package of WHITE Soft and Stable

Leave one comment below to enter. Annie will pick winners and notify them directly.

You have until 10PM EST on Friday July 15, 2011 to enter. Simple as that!!

Also, Annie is also offering a 10% discount on all Soft and Stable sizes to all Lazies through JULY 18, 2011. Just enter the code LAZY in the discount field at checkout at her website to get the discount.



You’ll find lots more info about Soft and Stable as well as a number of video tutorials showing how to use it in your projects at my website:

Leave a Lazy Comment

532 Responses to “Giveaway: Soft and Stable from ByAnnie”

  1. Denise — July 11, 2011 @ 8:22 am

    Wow! great new product to make our sewing even better. Love the look of the purses.

  2. Betty — July 11, 2011 @ 8:23 am

    Wow what a wonderful product. I would love to try this out.

  3. Nancy in IN — July 11, 2011 @ 8:27 am

    I will look for soft and stable; it sounds great to use in purses/bags.

  4. Helen Conrad — July 11, 2011 @ 8:27 am

    Wow, this is exactly what I need! Looking forward to using it in all my bags!

  5. Christine — July 11, 2011 @ 8:29 am

    Just learned of this product and wanting to try it. I make alot of purses for family and friends. Was very excited to see it appear on my Fb page.

  6. sumcoop — July 11, 2011 @ 8:29 am

    Would love to try this out and learn something new!

  7. Lori — July 11, 2011 @ 8:30 am

    I “need” some of this new stabilizer. I can hardly wait to try it. I love to make bags and I think this could make a world of difference.

  8. Darla — July 11, 2011 @ 8:30 am

    me, too….me, too! Thanks!!

  9. Judy Carter — July 11, 2011 @ 8:31 am

    Oh, that sounds like something I need! I am making a table runner using a quilt as you go method and that would have been the better than my choice. And to make handbags look not home made, that’s even better. I love to make things, but always want it to look like I didn’t make it!!

  10. Rose Ryan — July 11, 2011 @ 8:32 am

    I love ytour patterns and have made several Serenity Bags. I would love to try your new product in my purses.

  11. Pat Easter — July 11, 2011 @ 8:35 am

    This stuff sounds awesome!! I would love to give it a try.

  12. Judy Looker — July 11, 2011 @ 8:37 am

    I am going to give your new product a try as I know quilted fabric purses are favorites of women near and dear to my heart. I will be busy making many a gift for birthdays and holidays. Thank you for filling the gap in the batting industry and I’m looking forward to your new designs and products in the future.

  13. Gwenyth Davis — July 11, 2011 @ 8:37 am

    I am interested in the soft and stable. Do you have an outlet in Australia so I can try it

  14. carolyn m — July 11, 2011 @ 8:38 am

    This is a product I would like to try.

  15. Linda King — July 11, 2011 @ 8:38 am

    This product sounds great, I would love to try it I am a beginner in quilting.Sof t and Stable sounds like a great product for a beginner to try. Hope to win!!

  16. janet geissler — July 11, 2011 @ 8:39 am

    I am looking forward to trying your soft & stable.

  17. Elaine Schulberg — July 11, 2011 @ 8:40 am

    I can’t wait to try it. I’m seeing all the projects I can use this for. Thanks.

  18. Melanie — July 11, 2011 @ 8:41 am

    This sounds like a great product! I’ve made a lot of bags and have tried many different battings looking for the right combination of stability and softness. I can’t wait to try yours!

  19. Dee Hambleton — July 11, 2011 @ 8:41 am

    Sounds like a fabulous product! Can’t wait to try it. Lot your designs! My friends call me the “bag” lady. I will add some of your designs to my collecttion. Thanks

  20. Shirley — July 11, 2011 @ 8:42 am

    I would love to try the soft and stable! I have several of Annie’s patterns and I love them! I will be ordering some of the soft and stable!

  21. Brenda — July 11, 2011 @ 8:42 am

    I was directed to try head liner material, which turns out to be: not cheap; limp; and fabric on one side only! (and I am sure would fall apart with wear and washing!) You read my mind with this product! Is genius too strong a word? I wonder where it is available? I will keep reading your site, in case it is there…but, if not..please let us know where to purchase. Thanks for a great idea. I have used interfacing (several weights and styles), and flannel and batting…you may have just saved me a LOT of frustration, for sure! thanks

  22. Cindy — July 11, 2011 @ 8:43 am

    I can’t wait to try this! Looks amazing….

  23. Nancy Biggs — July 11, 2011 @ 8:45 am

    I can’t wait to try your Soft & Stable. I’m salivating at the possibilities of purse making! What a great product for small quilts as well! Can’t wait to try it!

  24. Mitts McMaster — July 11, 2011 @ 8:46 am

    What a wonderful new product, just what all of us who quilt or sew would want and I am no exception. A perfect solution to those wonderful Lazy Designs and I am so looking forward to trying this Soft & Stable once I return from vacation.

  25. Carylynne — July 11, 2011 @ 8:46 am

    This is wonderful! I love the bags and now this great new Soft and Stable to make them even better-gotta have some! Thanks so much:)

  26. Janice — July 11, 2011 @ 8:48 am

    Great! I have two purse patterns waiting to be made and definitely want to try this product!
    Thanks for introducing me to this new product!

  27. Lynn S — July 11, 2011 @ 8:49 am

    What a great product. I like the fact that first, don’t need a lining and second, no shifting in layers. A sewers dream.

  28. Sharleen — July 11, 2011 @ 8:49 am

    Have been making several bags and have been frustrated with getting the right results. Need something firm but not too stiff. Have tried several combinations but would love the try your product.

  29. Darla E — July 11, 2011 @ 8:51 am

    I would love to try out the soft & stable product.

  30. Peggy in NJ — July 11, 2011 @ 8:52 am

    Anxious to try it out too.

  31. Pat — July 11, 2011 @ 8:52 am

    What an intriguing product. Would love to win and try this out!

  32. Mary — July 11, 2011 @ 8:53 am

    What a great new product! Can’t wait to try it!

  33. Carol Betts — July 11, 2011 @ 8:54 am

    I can’t wait to try this batting. It sounds like a dream come true especially for baggers.

  34. Brenda F — July 11, 2011 @ 8:58 am

    This is perfect!! I cannot wait to try Soft & Stable on my next purse! I make purses all the time and love the idea of quilting only those parts that you want to quilt. What a wonderful innovation!

  35. Linda V — July 11, 2011 @ 8:58 am

    Love the info on the new product. I have never made a purse, but it is on my list, so winning this giveaway would wonderful! Thanks for the giveaway!

  36. Dolly — July 11, 2011 @ 9:00 am

    I have seen bags made with Soft & Stable and they were “beautiful”. Anxious to try it. Thank you for taking the time to get this product developed.

  37. Sue — July 11, 2011 @ 9:00 am

    I hadn’t heard of this new batting, glad to read all about it. Soft handles on the bags are great.

  38. Christie — July 11, 2011 @ 9:00 am

    Sounds like just the inspiration I need to get back into the sewing studio after a long dry spell. Put my name in the bag please. And keep up the inovative work. I love it. Thanx, Christie

  39. Sharon — July 11, 2011 @ 9:00 am

    Sounds like something I have to try. Your bags are just great. Can’t waitto try it.

  40. Linda Pilgreen — July 11, 2011 @ 9:01 am

    i am so happy I read your post! I make a lot of purses (my husband has asked if I really need a purse for every holiday, month, season, etc!). I’ve been thinking of trying to find something better for the interfacing…..but you just saved me a lot of time! I can hardly wait to use this in both purses and placemats, as I make those also! Finally, it’s my husband’s birthday today, and mine tomorrow, so what a nice birthday surprise this would be!!!!

  41. Arlene Caterino — July 11, 2011 @ 9:02 am

    I think that Soft & Stable will be a great item to use. It sounds like what I’ve been looking for to use in all the bags that I make. I think it would be great in table runners also. Just hope the quilt shop up north here will soon have it so I can get some of it.
    Sounds great.

  42. Brenda — July 11, 2011 @ 9:04 am

    I have been looking for a product just like this! This is so exciting. I plan on checking online to see where to purchase.

    Thank you,

  43. Katherine — July 11, 2011 @ 9:05 am

    I make lots of purses and I’m always looking for something new and good. Can”t wait to try it!!

  44. Christine — July 11, 2011 @ 9:06 am

    What a great product, I will try it for sure!!!

  45. Helen Kulwicki — July 11, 2011 @ 9:06 am

    I love the look of your patterns and am looking forward to trying your batting. I make purses for myself and give some away to friends. Helen

  46. holli smith — July 11, 2011 @ 9:06 am

    I’ve used Texture Magic and I love it! Would love to try the Soft & Stable on that On the Town bag! Yummy! And thanks for showing the placemats, they are adorable.

  47. Judy — July 11, 2011 @ 9:06 am

    What a great idea! So much creativity! Ths product would be so much fun to try!

  48. June — July 11, 2011 @ 9:06 am

    I am due to make a new purse for myself and this would be a great product to try. Thank you for allowing me to enter the drawing. (either way, I will be trying this product in my next purse)

  49. Sally Zimmer — July 11, 2011 @ 9:06 am

    This I will have to try. Very well written article. Thanks!!

  50. Darlene Gerber — July 11, 2011 @ 9:10 am

    This product sounds wonderful! I would love to win either of the 2 patterns.