Giveaway: Soft and Stable from ByAnnie

Lazies, Today let’s get to know Annie Unrein of ByAnnie, pattern company. Annie shares her unique Soft and Stable batting and offers a giveaway.

Greetings, Joan and Fellow Lazies!

I’m so thrilled to be asked to submit a guest blog post for Joan and her readers. I have long been an admirer of Joan’s products and love reading her blog and newsletters.

Let me begin by introducing myself: I am Annie Unrein, a quilter, pattern designer, teacher, and product developer. Please visit my website to see my patterns and read about my newest product, ByAnnie’s Soft and Stable™.

I developed Soft and Stable™ because I was looking for something that would give good body and stability to my purses without making them heavy or stiff or hard to sew.

Several years ago, when my favorite quilted designer handbag wore out, I noticed that it was made using a foam stabilizer rather than batting.

I promptly went looking for something like that to use in my projects and finally found a foam-type product. I used it for several years, but it had a number of drawbacks: It was stretchy and not very stable. It had fabric only on one side of the foam, so I had to be careful when sewing. (If the foam side was against the feed dogs, it wouldn’t move!) And, I couldn’t buy that product at a price which would enable me to provide it to wholesale customers. I got yelled at by more than one store for having a supply list in one of my patterns calling for a product that they couldn’t offer!

I finally decided to fix what I didn’t like and went to find someone to make the right product for me. I spent months working with various manufacturers, testing and re-testing products until I got what I wanted: a dense yet resilient foam with a soft, napped fabric on each side that sews easily without stretching out of shape.

I introduced ByAnnie’s Soft and Stable™ in black at Fall Market in Houston last fall to great reviews.

Customers are loving it and many pattern designers are adding it to their projects as well. NOTE: Due to popular request, Soft and Stable™ is now available in white as well.

I am often complimented on the professional appearance of my bags and purses. Though I’d love to say that they look good because I’m such an excellent seamstress, I really can’t take all the credit. Using the proper tools and supplies makes all the difference between a project that looks store-bought and professional versus one that looks homemade.

ByAnnie’s Soft and Stable™ is by far the most important element used in any of my purses, bags, or other projects. Using Soft and Stable™ in place of batting or other fusible interfacings gives my project a firm foundation. The bag isn’t slouchy or wrinkly. Yet, because ByAnnie’s Soft and Stable™ is so lightweight, the purse (when it’s empty anyway!) weighs hardly anything.

I love using ByAnnie’s Soft and Stable™ in handles, too— that soft, cushiony feeling is so nice for shoulder straps or handles.

The other advantage to using Soft and Stable™ is that I do not have to quilt the fabric to the batting/foundation unless I want to. I often choose to quilt the fabric to add a decorative element to the finished piece, but it is not an absolute necessity.

For instance, when I designed the Serenity Shoulder Bag, I wanted all of the focus to be on the texturized flap. Had I used batting in the bag, I’d have had to quilt the fabric in the body of the bag. Not only would those quilting lines detract from the finished appearance of the bag, but the bag would be slouchy when put together.

With ByAnnie’s Soft and Stable™, I am able to attach the fabric pieces used for the body of the bag to the Soft and Stable™ by sewing just around the edges. No quilting lines! When I’m done, my bag stands up beautifully, supporting that gorgeous textured flap.

That extra support is especially nice when you are using wooden fashion handles, such as I used on the On the Town handbag pictured above. Even though I’ve attached some relatively heavy handles, the bag holds it shape and stands up beautifully.

If I do choose to quilt the fabric to ByAnnie’s Soft and Stable™, that’s easy, too. I just layer the lining fabric (face down), the Soft and Stable™, and the main fabric (face up). Pin the layers and you’re ready to stitch.

The slight texture of the fabric finish on the Soft and Stable™ slightly grabs the fabric pieces, so there is little shifting of layers as you sew. And, as you can see in the photo below, I can quilt a large piece and everything is still nice, flat, and stable.

Sometimes, I skip the fabric layer on the bottom and just sew the main fabric to the ByAnnie’s Soft and Stable™. Again, because Soft and Stable™ has fabric on BOTH sides, I don’t have to worry about the foam catching on my feed dogs. Everything moves easily through the machine.

ByAnnie’s Soft and Stable™ is also wonderful for home dec items, such as placemats or table runners, too. My friend, Ricci, made this set of placemats using my Set A Pretty Table pattern and a selection of fruit and vegetable fabrics from her stash.

A modified quilt-as-you-go technique and foldover self binding make assembly quick and easy. In fact, Ricci got up on Saturday morning, decided she wanted something fun for her dinner party that night — and made a set of eight placemats (and cooked and cleaned) in time for the party!

Using ByAnnie’s Soft and Stable™ in place of batting makes beautiful, sturdy placemats that are extra easy to make and that will wear beautifully.

It’s easy to mark lines on the Soft and Stable™ using a chalk marker. This helps align the pieces for the flip and sew assembly. And, because Soft and Stable™ is polyester and not a fusible product, it’s easy to press the pieces with an iron as you go.

So, if you want your purses, bags, and other projects to look like you bought them, not like you made them, give ByAnnie’s Soft and Stable™ a try today!


Annie is offering two prizes:
1) Serenity Shoulder Bag pattern + half-yard package of black Soft and Stable
2) On The Town pattern + half-yard package of WHITE Soft and Stable

Leave one comment below to enter. Annie will pick winners and notify them directly.

You have until 10PM EST on Friday July 15, 2011 to enter. Simple as that!!

Also, Annie is also offering a 10% discount on all Soft and Stable sizes to all Lazies through JULY 18, 2011. Just enter the code LAZY in the discount field at checkout at her website to get the discount.



You’ll find lots more info about Soft and Stable as well as a number of video tutorials showing how to use it in your projects at my website:

Leave a Lazy Comment

532 Responses to “Giveaway: Soft and Stable from ByAnnie”

  1. Tammy Mattson — July 11, 2011 @ 10:46 pm

    Finally….a great new product! I’m so tired of slouchy bags or heavy quilted bags.
    Simplicity……I make sew many bags and this will save me time and money.
    Wonderful…..simply wonderful.
    Thank You….for all of your hard work in bringing this to us.

  2. Ann Hudson — July 11, 2011 @ 10:48 pm

    I would love to try this new product, sounds fantastic!

  3. Grace Coupland — July 11, 2011 @ 10:52 pm

    I am sooooo looking forward to trying Soft and Stable in some of the bags that I have
    made before and to making some of your patterns. It is nice to have the stabilizing
    with out having to quilt everything, though that is also fun to do, but nice not to HAVE to.
    Thank you for thinking of a new product and acting on it. It helps all of us in our crafts.


  4. Barbara Winkler — July 11, 2011 @ 10:54 pm

    Wow, I could use a new purse, and of course using soft and stable would makeit even better!

  5. MarciaW — July 11, 2011 @ 10:58 pm

    Thanks for offering this alternative to batting. Please enter me into the drawing. I would enjoy trying this on a bag.

  6. Rose Bagwell — July 11, 2011 @ 11:14 pm

    I love your patterns and would love to try yourSoft and Stable batting. I am a quilter, self taught but am always looking for new stuff.

  7. Pat K — July 11, 2011 @ 11:19 pm

    Can’t wait to try it! I am a real “bag Lady”, and love to make bags!!

  8. Lauretta Burrows — July 11, 2011 @ 11:21 pm

    This sounds exactly like what I have been looking for. Can’t wait to try it. Thanks for all you effort to get it to market.

  9. Susan Kelley — July 11, 2011 @ 11:22 pm

    Soft and Stable sounds very interesting. I do make bags, but I also make placemat/napkin sets and have never been happy with batting in my placemats so that’s the first place I’ll be trying it out. Also love that placemat pattern which looks nice and easy to complete and uses up the scraps in my stash.

  10. Adrienne Amdahl — July 11, 2011 @ 11:30 pm

    This looks like a wonderful product.

  11. Julie Kramer — July 11, 2011 @ 11:31 pm

    I am looking forward to trying this….love to make purses and always thinking there could be something better than batting or stabilzier

  12. Patty — July 11, 2011 @ 11:32 pm

    Thank you for being persistent in developing this wonderful product. I have been looking for it ever sence I first heard about it. It isn’t carried around here yet but I’m sure it will soon as I and others are requesting Soft and Stable every time we go into a fabric store.

  13. Tina Daniels — July 12, 2011 @ 12:07 am

    I’m really excited to try your product, it sounds like the perfect combination. Keep up the creative work, love the patterns!

  14. Frannie — July 12, 2011 @ 12:08 am

    Hi – I would love to try your product & love the bags!

  15. Shari W. — July 12, 2011 @ 12:32 am

    I don’t have a website but I would dearly love to try Annie’s Soft and Stable to make her fantastic Serinity bag.
    When I make a bag that I don’t want to flop over all the time the stablisers I can find always make the bag much heavier than is really comfortable and usually are pretty stiff. However, on most bags, if I don’t use some kind of stabliser they are just too floppy.
    Annie’s Soft and Stable sounds like just the thing!
    Thank you for the chance to try it.

  16. Sheila G. from California — July 12, 2011 @ 12:52 am

    I would love to win. I like Annie’s patterns very much.

  17. Sandy Chavez — July 12, 2011 @ 1:07 am

    Congratulations on your new product! I would love the opportunity to try your product on one of those lovely patterns.

  18. Charmaine Minnis — July 12, 2011 @ 1:33 am

    I can’t wait to try your product out! Making purses has been a recently new love of mine & I am always looking for things that will help make my purses more unique & easier to work with. After viewing your tutorial, I think I found my newest product! 🙂

  19. Carla G — July 12, 2011 @ 1:37 am

    I would love to try this product. As I am starting to make handbags & this product looks like it would be perfect. Thanks for a chance to win!

  20. Ginny LaMere — July 12, 2011 @ 2:35 am

    I’m new to sewing handbags and this product sounds like something I really need to try and what cute handbag patterns can’t wait to try

  21. Leena Salleh — July 12, 2011 @ 3:08 am

    What a wonderful alternative…I love making bags….bags that looked professionally made although it is homemade 🙂

  22. Jan — July 12, 2011 @ 3:19 am

    I think Soft and Stable will be a great addition to many of my projects. No limp wilted purses. No bubbled fabric because it didn’t bond correctly to the the iron-on product.

  23. Donna Cox — July 12, 2011 @ 4:28 am

    Annie your product sounds heavenly ! Your purses do look more professional with that stand up appeal. Thank you Joan for having Annie as your guest on the blog. I will be buying Soft and Stable for my next purse project. Blessings !

  24. Tay B. — July 12, 2011 @ 4:37 am

    I’m overwhelmed with all tthe batting choices and frustrated with my results. I have 3 Lazy bag patterns, along with some give-me-goosebumps fabrics, that I’ve put off making because I can’t find that perfect batting. I will definitely give this new product a try. Can’t wait to see the results. Thanks!

  25. Ruth Root — July 12, 2011 @ 4:45 am

    Sounds like a really nice alternative product! I look forward to seeing it in the stores.

  26. Sharon — July 12, 2011 @ 4:47 am

    I wish I had some here NOW. I am working on a demin daypack for my Boy Scout grandson. Wanting to add some body without adding bulk, I decided to fuse the lining fabric to the denim with some Wonder Under. However the Soft and Stable sounds like it would be an easier alternative without haveing to stand over a hot iron in 90 plus degree heat. Since I have I have at least four more bags to make for back to school ( 3 back packs, & a weekender duffle bag) this is on my shopping list.

  27. Joy V — July 12, 2011 @ 5:11 am

    What a fabulous product. Would love to try some. Hope I’m lucky enough to win.

  28. Naomi Vela — July 12, 2011 @ 5:18 am

    Oooh I do like the sound of the Soft and Stable….just what the Dr ordered for learners I reckon. Sew many possibilities.


  29. Lyn McGhee — July 12, 2011 @ 5:36 am

    Hi, this looks to be a wonderful product. I recently was using my LG City bag and realised just how floppy it was and I love it but I would love to make it again using some of your byannies-soft-and-stable.
    Is this product available in Australia
    Would love to win some to try it out.

  30. sheryl — July 12, 2011 @ 6:18 am

    Can’t wait to try it! The white sounds great!

  31. Mary Bennett — July 12, 2011 @ 6:23 am

    Is this iron batting kinda like fleece?I would like to check it out

  32. Helen Sandoz — July 12, 2011 @ 6:47 am

    Awesome product. Looking forward to trying it.

  33. SusanM — July 12, 2011 @ 7:04 am

    It sounds like a great product. I can’t wait to try it. Thanks for your informative blog.

  34. Jean — July 12, 2011 @ 7:11 am

    I have seen bags made with this an it really is superb, can’t wait to try it myself.

  35. Barbara Murphy — July 12, 2011 @ 7:45 am

    This product sounds like something I need to make my purses even better. Can’t wait to get some and try it out. thanks you in advance for coming up with a product like this.

  36. Colleen Clark — July 12, 2011 @ 7:52 am

    I love to make nursery sets ( bumpers, quilts etc.) I dread sewing the batting into the
    bumpers with my pressure foot getting caught in the batting- I have a feeling this would
    be a great product to help that and also help the bumpers keep their shape and not sag.

    Would love to give it a try.

    I also make cases for my grandchildren to carry their dolls with accessories- thought this
    would work well here also.

  37. SheilaJ — July 12, 2011 @ 7:56 am

    There are so many stabilizers/fusibles out there, that sometimes finding the right combination becomes very difficult. This product sounds like the perfect solution for my “drooping” purses. Can’t wait to try it.

  38. Cheri — July 12, 2011 @ 8:17 am

    I have a couple of purses to make and will purchase the Soft and Stable for them. Can’t wait to try it out!

  39. Quilter's Joy — July 12, 2011 @ 8:45 am

    Wow! I’m so glad you came up with this new product. I can’t wait to try it!


  40. Linda — July 12, 2011 @ 8:47 am

    I would love to try this product. The items made with Soft and Stable look so soft. Please pick me to win.

  41. Janet Wilson — July 12, 2011 @ 8:57 am

    Can’t wait for this. Love the feature of marking desighn lines on stablizer..

  42. Cathy — July 12, 2011 @ 9:01 am

    I would LOVE some of your Soft and Stable and I haven’t seen it yet! I will have to go to your website and purchase some! My closest fabric store is 85 miles from here but I will be going to town soon and pick it up!! I love making purses and my 97 year old MIL loves the compliments she gets from them!

  43. Elizabeth St. — July 12, 2011 @ 9:08 am

    Wow! I’m ordering some Soft & Stable today! I made the On the Town purse last Christmas for my “fashion diva” sister and she was thrilled with it. I can’t wait to use this new product for my next purse or tablemats, etc.

  44. Lisle — July 12, 2011 @ 9:10 am

    I love it! What a great product!

  45. Oceanpeg — July 12, 2011 @ 9:21 am

    Just what I need for a few sewing projects. Pick me.

  46. JudyH — July 12, 2011 @ 9:30 am

    Your product sounds great! I can’t wait to try it and your purse designs as well.

  47. LouAnn — July 12, 2011 @ 9:31 am

    Now all I have to do is convience the owner of my LQS to order Soft and Sable!

  48. Sue Kennedy — July 12, 2011 @ 9:33 am

    Looks good – would like to give it a try.

  49. Carmen — July 12, 2011 @ 9:34 am

    I would love to try the Soft and Stable; it’s sounds like a wonderful product!

  50. Ivy — July 12, 2011 @ 9:56 am

    I enjoy making purses and would very much like to make your purse pattern Serenity Shoulder Bag using the soft and stable.