Giveaway: Soft and Stable from ByAnnie

Lazies, Today let’s get to know Annie Unrein of ByAnnie, pattern company. Annie shares her unique Soft and Stable batting and offers a giveaway.

Greetings, Joan and Fellow Lazies!

I’m so thrilled to be asked to submit a guest blog post for Joan and her readers. I have long been an admirer of Joan’s products and love reading her blog and newsletters.

Let me begin by introducing myself: I am Annie Unrein, a quilter, pattern designer, teacher, and product developer. Please visit my website to see my patterns and read about my newest product, ByAnnie’s Soft and Stable™.

I developed Soft and Stable™ because I was looking for something that would give good body and stability to my purses without making them heavy or stiff or hard to sew.

Several years ago, when my favorite quilted designer handbag wore out, I noticed that it was made using a foam stabilizer rather than batting.

I promptly went looking for something like that to use in my projects and finally found a foam-type product. I used it for several years, but it had a number of drawbacks: It was stretchy and not very stable. It had fabric only on one side of the foam, so I had to be careful when sewing. (If the foam side was against the feed dogs, it wouldn’t move!) And, I couldn’t buy that product at a price which would enable me to provide it to wholesale customers. I got yelled at by more than one store for having a supply list in one of my patterns calling for a product that they couldn’t offer!

I finally decided to fix what I didn’t like and went to find someone to make the right product for me. I spent months working with various manufacturers, testing and re-testing products until I got what I wanted: a dense yet resilient foam with a soft, napped fabric on each side that sews easily without stretching out of shape.

I introduced ByAnnie’s Soft and Stable™ in black at Fall Market in Houston last fall to great reviews.

Customers are loving it and many pattern designers are adding it to their projects as well. NOTE: Due to popular request, Soft and Stable™ is now available in white as well.

I am often complimented on the professional appearance of my bags and purses. Though I’d love to say that they look good because I’m such an excellent seamstress, I really can’t take all the credit. Using the proper tools and supplies makes all the difference between a project that looks store-bought and professional versus one that looks homemade.

ByAnnie’s Soft and Stable™ is by far the most important element used in any of my purses, bags, or other projects. Using Soft and Stable™ in place of batting or other fusible interfacings gives my project a firm foundation. The bag isn’t slouchy or wrinkly. Yet, because ByAnnie’s Soft and Stable™ is so lightweight, the purse (when it’s empty anyway!) weighs hardly anything.

I love using ByAnnie’s Soft and Stable™ in handles, too— that soft, cushiony feeling is so nice for shoulder straps or handles.

The other advantage to using Soft and Stable™ is that I do not have to quilt the fabric to the batting/foundation unless I want to. I often choose to quilt the fabric to add a decorative element to the finished piece, but it is not an absolute necessity.

For instance, when I designed the Serenity Shoulder Bag, I wanted all of the focus to be on the texturized flap. Had I used batting in the bag, I’d have had to quilt the fabric in the body of the bag. Not only would those quilting lines detract from the finished appearance of the bag, but the bag would be slouchy when put together.

With ByAnnie’s Soft and Stable™, I am able to attach the fabric pieces used for the body of the bag to the Soft and Stable™ by sewing just around the edges. No quilting lines! When I’m done, my bag stands up beautifully, supporting that gorgeous textured flap.

That extra support is especially nice when you are using wooden fashion handles, such as I used on the On the Town handbag pictured above. Even though I’ve attached some relatively heavy handles, the bag holds it shape and stands up beautifully.

If I do choose to quilt the fabric to ByAnnie’s Soft and Stable™, that’s easy, too. I just layer the lining fabric (face down), the Soft and Stable™, and the main fabric (face up). Pin the layers and you’re ready to stitch.

The slight texture of the fabric finish on the Soft and Stable™ slightly grabs the fabric pieces, so there is little shifting of layers as you sew. And, as you can see in the photo below, I can quilt a large piece and everything is still nice, flat, and stable.

Sometimes, I skip the fabric layer on the bottom and just sew the main fabric to the ByAnnie’s Soft and Stable™. Again, because Soft and Stable™ has fabric on BOTH sides, I don’t have to worry about the foam catching on my feed dogs. Everything moves easily through the machine.

ByAnnie’s Soft and Stable™ is also wonderful for home dec items, such as placemats or table runners, too. My friend, Ricci, made this set of placemats using my Set A Pretty Table pattern and a selection of fruit and vegetable fabrics from her stash.

A modified quilt-as-you-go technique and foldover self binding make assembly quick and easy. In fact, Ricci got up on Saturday morning, decided she wanted something fun for her dinner party that night — and made a set of eight placemats (and cooked and cleaned) in time for the party!

Using ByAnnie’s Soft and Stable™ in place of batting makes beautiful, sturdy placemats that are extra easy to make and that will wear beautifully.

It’s easy to mark lines on the Soft and Stable™ using a chalk marker. This helps align the pieces for the flip and sew assembly. And, because Soft and Stable™ is polyester and not a fusible product, it’s easy to press the pieces with an iron as you go.

So, if you want your purses, bags, and other projects to look like you bought them, not like you made them, give ByAnnie’s Soft and Stable™ a try today!


Annie is offering two prizes:
1) Serenity Shoulder Bag pattern + half-yard package of black Soft and Stable
2) On The Town pattern + half-yard package of WHITE Soft and Stable

Leave one comment below to enter. Annie will pick winners and notify them directly.

You have until 10PM EST on Friday July 15, 2011 to enter. Simple as that!!

Also, Annie is also offering a 10% discount on all Soft and Stable sizes to all Lazies through JULY 18, 2011. Just enter the code LAZY in the discount field at checkout at her website to get the discount.



You’ll find lots more info about Soft and Stable as well as a number of video tutorials showing how to use it in your projects at my website:

Leave a Lazy Comment

532 Responses to “Giveaway: Soft and Stable from ByAnnie”

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  1. Sandee Scofield — July 11, 2011 @ 6:44 pm

    This sounds just like what I need for my purse making.Hope they start carrying it at JoAnn’s.

  2. Cheryl — July 11, 2011 @ 7:05 pm

    LOVE this product!

  3. Debbie — July 11, 2011 @ 7:06 pm

    I can’t wait to try it in my next LAZY tote. I will love to use it for the handles too! Thanks for devoloping this great product.

  4. Mary — July 11, 2011 @ 7:15 pm

    I am very excited about your new product – I have a bag pattern that I have made over and over again in past years and this will be just the right product to use so the bag will stand up on its own. Thank you for creating this for us!

  5. Cheryl Ashmore — July 11, 2011 @ 7:19 pm

    I love to try new products and this looks amazing!! Thanks for a chance to try it!!

  6. BarbaraB — July 11, 2011 @ 7:41 pm

    Lokks like something I should try on my next bag.

  7. Pauline — July 11, 2011 @ 7:46 pm

    This product sounds great. I definitely will order some to try. Thanks.

  8. Pamela Mays — July 11, 2011 @ 7:47 pm

    Awesome! I am anxious to try this out – I love to make purses- it’s my new passion! Love that it’s in black or white. You go girl!!!

  9. Andrea E. Rice — July 11, 2011 @ 7:56 pm

    Thanks for sharing information about your product. I am very intrigued. Best regards. 🙂

  10. Linda VDW — July 11, 2011 @ 7:58 pm

    The Soft and Stable looks like a wonderful product to use in my quilting projects. I can’t wait to try it!

  11. Myra — July 11, 2011 @ 8:01 pm

    What a wonderful product! Please enter me in your drawing. Thanks!

  12. thelma — July 11, 2011 @ 8:04 pm

    great giveaway…I’d like to try it for my bag project

  13. Beth Griesbaum — July 11, 2011 @ 8:06 pm

    Very cool! I’d love to try soft and sable.

  14. Janet Tucker — July 11, 2011 @ 8:08 pm

    Saw you speak about this product with Sharon Pedersen. Looks fabulous. Hope I win!

  15. LindaH — July 11, 2011 @ 8:13 pm

    Looks like a great product. I hate bags that have no body even after they are quilted.

  16. linda leigh — July 11, 2011 @ 8:13 pm

    I would like to incorporate your product in people garments as well as accessories, bags, hats, etc. as well as doggie wear. I’m interested in stability without the cumbersome thickness and weight factor. I personally work with abused doggies, And many rescued 4 legged children strut their stuff with matching ‘rags’ that compliment their handlers.

  17. Judy A. — July 11, 2011 @ 8:15 pm

    Wow … looks fabulous!!! Can’t wait to try it on my next bag. Seems like a good weekend project! Thanks for all the talents you have.

  18. Heidi — July 11, 2011 @ 8:15 pm

    I make purses all the time and would love to get my hands on some of ByAnnie’s Soft and Stable. Looks like a great product.

  19. Anita — July 11, 2011 @ 8:18 pm

    interesting, i look forward to finding and using this product.

  20. Carla — July 11, 2011 @ 8:19 pm

    Oh my, over 300 comments. I don’t think I stand a chance! LOL Well, I can dream. 🙂

  21. Valerie — July 11, 2011 @ 8:20 pm

    can’t wait to try it

  22. Emily — July 11, 2011 @ 8:27 pm

    I would love to try it! Sounds unique!

  23. Cecilia — July 11, 2011 @ 8:29 pm

    I would love to try this. I’ve made a couple of bags and I’ve just not been happy with the way they look when I’m done. They are very “slouchy” and I would like for them to stand up the way your bags do. Thanks for the chance to win some.

  24. Linda — July 11, 2011 @ 8:36 pm

    I LOVE purses! This stuff sounds like what I need….so far, everything has been either too hard/stiff – too difficult to sew, or not hard enough. I would love to try it – the patterns are really cool as well!

  25. Johanna — July 11, 2011 @ 8:36 pm

    Wow! Thanks for a wonderful sounding product. I can’t wait to get my hands on some and try it! I love making bags more than anything so far.

  26. Scarlett — July 11, 2011 @ 8:44 pm

    Sounds like wonderful stuff! I like that it comes in black and white. Can’t wait to try it in a bag! Thanks for sharing with us.

  27. Joyce — July 11, 2011 @ 8:51 pm

    I would love to try this. I make bags and have not found anything I like to use between layers for stabilization.

  28. Carolyn H. — July 11, 2011 @ 8:52 pm

    I love making purses and this product sounds ideal. Thanks for designing this for all of us. I would love to win some to try.

  29. charlotte — July 11, 2011 @ 8:52 pm

    Thank you for all your effort and perserverence in researching this wonderful product!! I would love to try it. If I don’t win, I will buy it!!

  30. Marilyn R — July 11, 2011 @ 8:54 pm

    This is really neat stuff. I love the placemat idea.

  31. Marilyn — July 11, 2011 @ 8:55 pm

    Sounds like a great product for bags! We’ve all struggled with finding the right thing. So glad to hear there’s something like this!

  32. Marcia — July 11, 2011 @ 8:58 pm

    This looks like it would be fantastic for a tote.

  33. Sandy Wheeler — July 11, 2011 @ 9:02 pm

    I love the Soft & Stable for bags.

  34. Catharine Chambers — July 11, 2011 @ 9:07 pm

    I love making bags, but always felt they looked home grown, and lacked the professional crisp look. This is a most wonderful product. I look forward to working with it! My bags will get that professional edge!

  35. Sherry — July 11, 2011 @ 9:07 pm

    The product sounds fabulous, as I make lots of totes and bags, I can’t wait to try it.

  36. Pam Footen — July 11, 2011 @ 9:07 pm

    I’ve just started making purses and confused with what to buy. This sounds like a great product. And love your bags. Will have to give them a try Please enter me into your drawing

  37. ZOMBOCR — July 11, 2011 @ 9:07 pm

    Amazing product, can’t wait to try it.

  38. Susan — July 11, 2011 @ 9:16 pm

    I can’t wait to try this! I’ve become more and more frustrated with using batting in my purses and tote bags — this sounds like a product I could easily fall in love with!

  39. Sue — July 11, 2011 @ 9:18 pm

    I hope Erica carries it for me!

  40. Jill Christopher — July 11, 2011 @ 9:20 pm

    Love this! What a great way to make purses stand up better to day-to-day wear and tear.

  41. lee — July 11, 2011 @ 9:29 pm

    Thanks for a great giveaway!

  42. Helen Bates — July 11, 2011 @ 9:30 pm

    Hi Annie. Your product sounds wonderful. I want to try to make a purse soon, Baby quilts lately have had all my time. Quiet time right now. Helen Bates.Ontario,Canada

  43. Claudia Orozco — July 11, 2011 @ 9:34 pm

    I do believe that this exactly what I need to make my bags look professional!!

  44. Donna Russell — July 11, 2011 @ 9:50 pm

    This looks like a great product. I’ve had the same issue with making handbags… nothing was “just right”. I’ll be sure to give it a try! Thanks for the chance to win.

  45. annabelle — July 11, 2011 @ 10:04 pm

    Just think of all the things you can do with it….awesome. Thanks for sharing 🙂

  46. Kieran — July 11, 2011 @ 10:05 pm

    Oh!! I’m so glad you made this product, it sounds JUST like what I’ve been needing for my fabric handbags!!

  47. Sylvia Kehl — July 11, 2011 @ 10:07 pm

    I would love to have your Serenity Shoulder Bag, I do not have a blog to put this on though. I did check out a couple of your videos but as I am going on vacation soon–can’t order anything just now, wouldn’t want it sitting at the Post Office while gone.
    I am also looking forward to trying Soft & Stable.

  48. Cindy — July 11, 2011 @ 10:14 pm

    This product is a must. I tried it when it first came out and love it.

  49. Colleen O — July 11, 2011 @ 10:22 pm

    Thanks for offering the giveway. Fingers crossed I win!

  50. Maryann Cavanaugh — July 11, 2011 @ 10:35 pm

    Purses and totes are some of my favorite projects to create. I’m really anxious to try your product. Soft and Stable sounds like an ideal medium. Is it available in local quilt shops yet or just online?