Giveaway: Soft and Stable from ByAnnie

Lazies, Today let’s get to know Annie Unrein of ByAnnie, pattern company. Annie shares her unique Soft and Stable batting and offers a giveaway.

Greetings, Joan and Fellow Lazies!

I’m so thrilled to be asked to submit a guest blog post for Joan and her readers. I have long been an admirer of Joan’s products and love reading her blog and newsletters.

Let me begin by introducing myself: I am Annie Unrein, a quilter, pattern designer, teacher, and product developer. Please visit my website to see my patterns and read about my newest product, ByAnnie’s Soft and Stable™.

I developed Soft and Stable™ because I was looking for something that would give good body and stability to my purses without making them heavy or stiff or hard to sew.

Several years ago, when my favorite quilted designer handbag wore out, I noticed that it was made using a foam stabilizer rather than batting.

I promptly went looking for something like that to use in my projects and finally found a foam-type product. I used it for several years, but it had a number of drawbacks: It was stretchy and not very stable. It had fabric only on one side of the foam, so I had to be careful when sewing. (If the foam side was against the feed dogs, it wouldn’t move!) And, I couldn’t buy that product at a price which would enable me to provide it to wholesale customers. I got yelled at by more than one store for having a supply list in one of my patterns calling for a product that they couldn’t offer!

I finally decided to fix what I didn’t like and went to find someone to make the right product for me. I spent months working with various manufacturers, testing and re-testing products until I got what I wanted: a dense yet resilient foam with a soft, napped fabric on each side that sews easily without stretching out of shape.

I introduced ByAnnie’s Soft and Stable™ in black at Fall Market in Houston last fall to great reviews.

Customers are loving it and many pattern designers are adding it to their projects as well. NOTE: Due to popular request, Soft and Stable™ is now available in white as well.

I am often complimented on the professional appearance of my bags and purses. Though I’d love to say that they look good because I’m such an excellent seamstress, I really can’t take all the credit. Using the proper tools and supplies makes all the difference between a project that looks store-bought and professional versus one that looks homemade.

ByAnnie’s Soft and Stable™ is by far the most important element used in any of my purses, bags, or other projects. Using Soft and Stable™ in place of batting or other fusible interfacings gives my project a firm foundation. The bag isn’t slouchy or wrinkly. Yet, because ByAnnie’s Soft and Stable™ is so lightweight, the purse (when it’s empty anyway!) weighs hardly anything.

I love using ByAnnie’s Soft and Stable™ in handles, too— that soft, cushiony feeling is so nice for shoulder straps or handles.

The other advantage to using Soft and Stable™ is that I do not have to quilt the fabric to the batting/foundation unless I want to. I often choose to quilt the fabric to add a decorative element to the finished piece, but it is not an absolute necessity.

For instance, when I designed the Serenity Shoulder Bag, I wanted all of the focus to be on the texturized flap. Had I used batting in the bag, I’d have had to quilt the fabric in the body of the bag. Not only would those quilting lines detract from the finished appearance of the bag, but the bag would be slouchy when put together.

With ByAnnie’s Soft and Stable™, I am able to attach the fabric pieces used for the body of the bag to the Soft and Stable™ by sewing just around the edges. No quilting lines! When I’m done, my bag stands up beautifully, supporting that gorgeous textured flap.

That extra support is especially nice when you are using wooden fashion handles, such as I used on the On the Town handbag pictured above. Even though I’ve attached some relatively heavy handles, the bag holds it shape and stands up beautifully.

If I do choose to quilt the fabric to ByAnnie’s Soft and Stable™, that’s easy, too. I just layer the lining fabric (face down), the Soft and Stable™, and the main fabric (face up). Pin the layers and you’re ready to stitch.

The slight texture of the fabric finish on the Soft and Stable™ slightly grabs the fabric pieces, so there is little shifting of layers as you sew. And, as you can see in the photo below, I can quilt a large piece and everything is still nice, flat, and stable.

Sometimes, I skip the fabric layer on the bottom and just sew the main fabric to the ByAnnie’s Soft and Stable™. Again, because Soft and Stable™ has fabric on BOTH sides, I don’t have to worry about the foam catching on my feed dogs. Everything moves easily through the machine.

ByAnnie’s Soft and Stable™ is also wonderful for home dec items, such as placemats or table runners, too. My friend, Ricci, made this set of placemats using my Set A Pretty Table pattern and a selection of fruit and vegetable fabrics from her stash.

A modified quilt-as-you-go technique and foldover self binding make assembly quick and easy. In fact, Ricci got up on Saturday morning, decided she wanted something fun for her dinner party that night — and made a set of eight placemats (and cooked and cleaned) in time for the party!

Using ByAnnie’s Soft and Stable™ in place of batting makes beautiful, sturdy placemats that are extra easy to make and that will wear beautifully.

It’s easy to mark lines on the Soft and Stable™ using a chalk marker. This helps align the pieces for the flip and sew assembly. And, because Soft and Stable™ is polyester and not a fusible product, it’s easy to press the pieces with an iron as you go.

So, if you want your purses, bags, and other projects to look like you bought them, not like you made them, give ByAnnie’s Soft and Stable™ a try today!


Annie is offering two prizes:
1) Serenity Shoulder Bag pattern + half-yard package of black Soft and Stable
2) On The Town pattern + half-yard package of WHITE Soft and Stable

Leave one comment below to enter. Annie will pick winners and notify them directly.

You have until 10PM EST on Friday July 15, 2011 to enter. Simple as that!!

Also, Annie is also offering a 10% discount on all Soft and Stable sizes to all Lazies through JULY 18, 2011. Just enter the code LAZY in the discount field at checkout at her website to get the discount.



You’ll find lots more info about Soft and Stable as well as a number of video tutorials showing how to use it in your projects at my website:

Leave a Lazy Comment

532 Responses to “Giveaway: Soft and Stable from ByAnnie”

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  1. Charlene — July 11, 2011 @ 2:14 pm

    What a wonderful invention … It was always the part I hated on purses was the batting or stabalizer because it always made them look “home made” … I can’t wait to try your product … and than you for the discount as well as the opportunity to win! Char

  2. SONJA HANSEN — July 11, 2011 @ 2:14 pm

    I can’t begin to tell you how excited I am about this product! I am making some carry bags for oxygen canisters. I wanted something soft on the inside that gives body and shape without weight. Anyone who has to carry oxygen canisters around for very long will tell you that weight is a real factor. This wouldn’t even need a lining! I have been dragging my feet on making additional carriers because I have been trying to figure out a better option for the inside of the bag! I do have one question – is this product washable? I assume that it must be if you use it for placemats. Thank you, Annie. Now I know why I haven’t used my SERENITY bag pattern yet.

  3. Barbara G — July 11, 2011 @ 2:15 pm

    This may be just what I’ve been look for! Great idea!

  4. debbi Blair — July 11, 2011 @ 2:18 pm

    This sounds soooo awsome! I will definately be looking for it at my local quilting shop. I make lots of bags and purses. Thank you for filling the nitche that the batting world couldn’t offer! I will also be going to your web site to go shopping!

  5. Pam Brees — July 11, 2011 @ 2:18 pm

    woo hoo! I am really impressed..especially since you found a need and filled it!! Would love to try it with some of my projects! Thanks..

  6. MaryBeth — July 11, 2011 @ 2:38 pm

    I love your bags and look forward to trying your new product. Thanks for the chance to win.

  7. Kathy — July 11, 2011 @ 2:39 pm

    This sounds just like something I need for m;y bags. Thank you Joan for posting this great website. I have already signed up for the newsletter. Kathy in Puyallup.

  8. Jean — July 11, 2011 @ 2:45 pm

    Wow! what a difference Soft and Stable makes! A professional look, practical and manageable, too.
    Thanks for creating this….can’t wait to try it.

  9. Tina S — July 11, 2011 @ 2:47 pm

    I’m looking forward to going through all your tutorials and checking out this product. It looks especially good because some bags are so heavy by the time they are made your shoulder gets sore just looking at them!

  10. Libby — July 11, 2011 @ 2:47 pm

    Wow! I never thought of using this to make placemats! I never really liked making placemats but I think this would make a huge difference in the final product – a sturdy, not-so-floppy placemat!

  11. Barb — July 11, 2011 @ 2:50 pm

    I have Soft and Stable in my “collection” and I’m very anxious to try it. Thanks for the new product!

  12. Karen Hillier — July 11, 2011 @ 2:53 pm

    It is great to hear about this new product. Good for you!

  13. Pat Richter — July 11, 2011 @ 2:54 pm

    Soft and Stable sounds so great. I make many bags and have not found the balance with soft an supportive. It is either to stiff or to soft. I would love to try it

  14. Christina — July 11, 2011 @ 2:58 pm

    WOWEEEEE KAZOWEEEEEE! It’s about time that this was invented! But sadly, not in time for the Amy Butler bag I’m almost finished with…… it’s like trying to wrestle a gorilla underneath that presser foot!!!
    PULEEEEZE let me win one of the prizes and restore my faith in bag-making…..

  15. Megzaela — July 11, 2011 @ 2:59 pm

    That looks like a great product. I love my bags and baskets to have a stable form, but not be stiff!

  16. Arlene — July 11, 2011 @ 3:01 pm

    I have made many purses and tote bags, and tried many kinds of stabilizersand battings, even using two layers. I have never found any that were satisfactory. I am anxious to try this.

  17. Kathy Oppelt — July 11, 2011 @ 3:01 pm

    I look forward to trying your new product – I need to get some purses made for wedding party gifts!

  18. Linda Bender — July 11, 2011 @ 3:16 pm

    Looks like this will be great in making market tote bags that will stand up when groceries are put in it.
    Thanks for making such a needed product.

  19. Joan from Hawaii — July 11, 2011 @ 3:19 pm

    I would LOVE to win this giveaway! What a perfect time to start my Christmas sewing and try out this wonderful product!

  20. Dawn Pilotti — July 11, 2011 @ 3:23 pm

    Thank you, thank you for making this product! I love purse-making but often the iron on fleece or interfacing ends up stiff and wrinkled looking, after all my hard work. This sounds like the perfect solution to beautiful results. Please pick me.

  21. Vicky Morrow — July 11, 2011 @ 3:34 pm

    I am so happy that you are offering your new Soft and Stable in both black and white! I made 6 purses from your Serenity purse pattern and gave them all away for Christmas gifts. I used a lightweight batting for the decorative flaps, which worked, but I wasn’t entirely please with the outcome. As soon as I finish my granddaughter’s quilt, I will be making a Serenity purse for myself – with the correct stabilizer this time.

  22. kay mc — July 11, 2011 @ 3:36 pm

    Thank You for your hard work! Like most of the many others WOW I only now wish I knew the price and where to find this asap. Now every thing I make will be more pro like and I will like the felling that they look more like designers.

  23. Alice Patton — July 11, 2011 @ 3:36 pm

    This sounds wonderful and could be the very thing my daughter-in-law & I are looking for for some projects we have in mind. Wonderful

  24. Beckie — July 11, 2011 @ 3:37 pm

    I love the description of this product. It sounds like I need some of it & soon! My daughter has put in a request for a purse out a fabric that we saw online at MaryJo’s.
    Beckie in Brentwood, TN

  25. Catie — July 11, 2011 @ 3:40 pm

    YAYAY!!Great product would love to give it a try
    Thanks so for the opportunity

  26. Jeanie — July 11, 2011 @ 3:42 pm

    I’ve never seen this product and it looks just wonderful for many applications. Thanks so much!

  27. Sue W. — July 11, 2011 @ 3:48 pm

    Looking forward to using this!

  28. Pamela Gonzalez — July 11, 2011 @ 3:50 pm

    This stuff is fantastic…that’s what all my friends say!! You have really cool patterns too! I would love to win one of your prizes!! Thanks for the chance. Pam

  29. Janet P — July 11, 2011 @ 4:01 pm

    This is exactly what I have been looking for when I make my bags. I’m glad someone thought of it. Thanks, and looking forward to the giveaway. So excited. Love the patterns and can’t wait to try the Soft and Stable.

  30. Sharon Driver — July 11, 2011 @ 4:05 pm

    What a great giveaway! I’ll be on the lookout for it in my LQSs!!!! And if they don’t carry it, I’ll ask ’em to!

  31. Carol Morgan — July 11, 2011 @ 4:09 pm

    I would love to try the Soft and Stable batting I have been looking for something like this for a long time now.
    Carol in Delaware

  32. karin levy — July 11, 2011 @ 4:10 pm

    Please add me to your givaway.
    I love doing bags & would love this new stabilizer.
    Karin 🙂
    in NY

  33. Lise — July 11, 2011 @ 4:14 pm

    I would love to be entered in your draw..and this sounds like a great product to use..thanks..

  34. Joan from Hawaii — July 11, 2011 @ 4:15 pm

    I am anxious to try this. Sounds wonderful!

  35. Judys — July 11, 2011 @ 4:21 pm

    This product sounds great; I’ve been promising to make table runners for my daughter and this will solve my problems with that project. Wonderful!

  36. Gale — July 11, 2011 @ 4:25 pm

    This sounds terrific and like just what I’ve been wishing for. Can’t wait to try it. Thanks for offering the giveaway to us.

  37. Tamie — July 11, 2011 @ 4:33 pm

    I’ve not heard of this product but I would love to give it a try. Thanks for the chance.

  38. Rosalyn — July 11, 2011 @ 4:36 pm

    I enjoy making purses and bags and would love to try this product.

  39. JACKIE — July 11, 2011 @ 4:50 pm

    This is just what I`m looking for to use in Granddaughters purses. My 11 year old twin “Fashion Divas” love homemade purse. This is a must have!!!

  40. Laura — July 11, 2011 @ 5:04 pm

    Sounds like a great product. I would love to try it!

  41. Debbie Cassidy — July 11, 2011 @ 5:06 pm

    I have used headliner material, but this sounds better. Looking forward to trying it.

  42. Tari — July 11, 2011 @ 5:06 pm

    Sounds like a great product. I would love to try it out. Thanks for the giveaway!

  43. CJ — July 11, 2011 @ 5:17 pm

    Would like to try out your Soft and Stable. I love making bags and even though I can do a good job with my sewing the bags still have the ‘loving hands’ look.

  44. Bambi Mayer — July 11, 2011 @ 5:17 pm

    What a great product! I have made many purses and fought with thick, rigid fusible to try to give them body. I can’t wait to try this on my next purse.

  45. PunkiePie (Jen) — July 11, 2011 @ 5:25 pm

    What a great product! I will have to invest in some (if I don’t win). I love making bags and sounds like this product is right up my alley!

  46. Deanna Bushyeager — July 11, 2011 @ 5:40 pm

    I am so glad to read more about this great product. I have not tried it yet, but have been to your site a few months ago. Due to an illness I have not been able to sew, but hopefully I will be back at it soon. This product is on my list to order. I love the way it makes handbags look! I would love to try the flip and sew for placemats.

  47. Louise Mills — July 11, 2011 @ 6:01 pm

    I love them all on this blog. They are great!! I spent my day at a sewing shop quilting all day with some new friends!! It was productive and fun!!

  48. Tommy — July 11, 2011 @ 6:04 pm

    No matter how hard I try I just look funny walking around with a purse!! I will post on my bulletin board your product, which is amazing.

  49. Debra — July 11, 2011 @ 6:17 pm

    I would definately love to try this batting!

  50. Debbie R. — July 11, 2011 @ 6:23 pm

    Love the bags. Product sounds great – can’t wait to try. Thanks for sharing.