Giveaway: Soft and Stable from ByAnnie

Lazies, Today let’s get to know Annie Unrein of ByAnnie, pattern company. Annie shares her unique Soft and Stable batting and offers a giveaway.

Greetings, Joan and Fellow Lazies!

I’m so thrilled to be asked to submit a guest blog post for Joan and her readers. I have long been an admirer of Joan’s products and love reading her blog and newsletters.

Let me begin by introducing myself: I am Annie Unrein, a quilter, pattern designer, teacher, and product developer. Please visit my website to see my patterns and read about my newest product, ByAnnie’s Soft and Stable™.

I developed Soft and Stable™ because I was looking for something that would give good body and stability to my purses without making them heavy or stiff or hard to sew.

Several years ago, when my favorite quilted designer handbag wore out, I noticed that it was made using a foam stabilizer rather than batting.

I promptly went looking for something like that to use in my projects and finally found a foam-type product. I used it for several years, but it had a number of drawbacks: It was stretchy and not very stable. It had fabric only on one side of the foam, so I had to be careful when sewing. (If the foam side was against the feed dogs, it wouldn’t move!) And, I couldn’t buy that product at a price which would enable me to provide it to wholesale customers. I got yelled at by more than one store for having a supply list in one of my patterns calling for a product that they couldn’t offer!

I finally decided to fix what I didn’t like and went to find someone to make the right product for me. I spent months working with various manufacturers, testing and re-testing products until I got what I wanted: a dense yet resilient foam with a soft, napped fabric on each side that sews easily without stretching out of shape.

I introduced ByAnnie’s Soft and Stable™ in black at Fall Market in Houston last fall to great reviews.

Customers are loving it and many pattern designers are adding it to their projects as well. NOTE: Due to popular request, Soft and Stable™ is now available in white as well.

I am often complimented on the professional appearance of my bags and purses. Though I’d love to say that they look good because I’m such an excellent seamstress, I really can’t take all the credit. Using the proper tools and supplies makes all the difference between a project that looks store-bought and professional versus one that looks homemade.

ByAnnie’s Soft and Stable™ is by far the most important element used in any of my purses, bags, or other projects. Using Soft and Stable™ in place of batting or other fusible interfacings gives my project a firm foundation. The bag isn’t slouchy or wrinkly. Yet, because ByAnnie’s Soft and Stable™ is so lightweight, the purse (when it’s empty anyway!) weighs hardly anything.

I love using ByAnnie’s Soft and Stable™ in handles, too— that soft, cushiony feeling is so nice for shoulder straps or handles.

The other advantage to using Soft and Stable™ is that I do not have to quilt the fabric to the batting/foundation unless I want to. I often choose to quilt the fabric to add a decorative element to the finished piece, but it is not an absolute necessity.

For instance, when I designed the Serenity Shoulder Bag, I wanted all of the focus to be on the texturized flap. Had I used batting in the bag, I’d have had to quilt the fabric in the body of the bag. Not only would those quilting lines detract from the finished appearance of the bag, but the bag would be slouchy when put together.

With ByAnnie’s Soft and Stable™, I am able to attach the fabric pieces used for the body of the bag to the Soft and Stable™ by sewing just around the edges. No quilting lines! When I’m done, my bag stands up beautifully, supporting that gorgeous textured flap.

That extra support is especially nice when you are using wooden fashion handles, such as I used on the On the Town handbag pictured above. Even though I’ve attached some relatively heavy handles, the bag holds it shape and stands up beautifully.

If I do choose to quilt the fabric to ByAnnie’s Soft and Stable™, that’s easy, too. I just layer the lining fabric (face down), the Soft and Stable™, and the main fabric (face up). Pin the layers and you’re ready to stitch.

The slight texture of the fabric finish on the Soft and Stable™ slightly grabs the fabric pieces, so there is little shifting of layers as you sew. And, as you can see in the photo below, I can quilt a large piece and everything is still nice, flat, and stable.

Sometimes, I skip the fabric layer on the bottom and just sew the main fabric to the ByAnnie’s Soft and Stable™. Again, because Soft and Stable™ has fabric on BOTH sides, I don’t have to worry about the foam catching on my feed dogs. Everything moves easily through the machine.

ByAnnie’s Soft and Stable™ is also wonderful for home dec items, such as placemats or table runners, too. My friend, Ricci, made this set of placemats using my Set A Pretty Table pattern and a selection of fruit and vegetable fabrics from her stash.

A modified quilt-as-you-go technique and foldover self binding make assembly quick and easy. In fact, Ricci got up on Saturday morning, decided she wanted something fun for her dinner party that night — and made a set of eight placemats (and cooked and cleaned) in time for the party!

Using ByAnnie’s Soft and Stable™ in place of batting makes beautiful, sturdy placemats that are extra easy to make and that will wear beautifully.

It’s easy to mark lines on the Soft and Stable™ using a chalk marker. This helps align the pieces for the flip and sew assembly. And, because Soft and Stable™ is polyester and not a fusible product, it’s easy to press the pieces with an iron as you go.

So, if you want your purses, bags, and other projects to look like you bought them, not like you made them, give ByAnnie’s Soft and Stable™ a try today!


Annie is offering two prizes:
1) Serenity Shoulder Bag pattern + half-yard package of black Soft and Stable
2) On The Town pattern + half-yard package of WHITE Soft and Stable

Leave one comment below to enter. Annie will pick winners and notify them directly.

You have until 10PM EST on Friday July 15, 2011 to enter. Simple as that!!

Also, Annie is also offering a 10% discount on all Soft and Stable sizes to all Lazies through JULY 18, 2011. Just enter the code LAZY in the discount field at checkout at her website to get the discount.



You’ll find lots more info about Soft and Stable as well as a number of video tutorials showing how to use it in your projects at my website:

Leave a Lazy Comment

532 Responses to “Giveaway: Soft and Stable from ByAnnie”

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  1. Linda Poole — July 22, 2011 @ 6:38 pm

    I was not aware anything like this was even available that was affordable; I like to make customized diaper bags but find the “cute” material is not stiff enough to hold the designed bag up; this is just what I was needing to find!!!!

  2. Melissa Graham — July 22, 2011 @ 9:25 pm

    I can’t wait to try this! It sounds wonderful!

  3. Denise — July 24, 2011 @ 10:39 am

    Sounds like a fabulous product! Now to find it in Canada!

  4. susan A — July 25, 2011 @ 8:20 am

    I love the purse in the pictures. I make a lot of purses while my husband golfs! I think your new product would be great to try. Thanks.

  5. Kelly Schank — July 25, 2011 @ 8:33 am

    I love your bags! I also love to make bags for my sisters, daughter and granddaughters! I just bought some of your soft and stable batting(white) at a little shop in Imlay City, MI.and looking forward to trying it out! I wouldn’t mind winning 1 of your patterns plus batting. Love your site!
    Kelly Schank

  6. Kris — July 25, 2011 @ 9:27 am

    This looks like a wonderful product! I planned to try it to make a bag for a friend and am making an order, but it would be great to win also! Keep up the good work!

  7. Suzanne — July 25, 2011 @ 10:22 am

    I love making purses for myself anf my sister this would be a wonderful product to try out. Winning this would be great.
    Thanks for the work you put into making this.

  8. Sandra Betts — July 25, 2011 @ 11:48 am

    Sounds like the answer to many problems. Would love to try this..

  9. Judy Witzel — July 25, 2011 @ 12:16 pm

    Can’t wait to try this product. Should make our projects look great.

  10. Susannah Wollman — July 25, 2011 @ 1:05 pm

    This is the stuff, isn’t it?!

  11. Jacky — July 25, 2011 @ 1:14 pm

    This looks like a fantastic product with unlimited possibilities. I would love to try it!

  12. Patti — July 25, 2011 @ 2:32 pm

    your projects look awesome, would love to try your product.

  13. Garnie — July 25, 2011 @ 4:01 pm

    I’ve been waiting for a product like this. I will definitely be looking for it in my quilt shop. Thank you!

  14. SONJA — July 25, 2011 @ 11:12 pm

    I am excited to try this product. Looks like what I have been looking for a long time. I am making some oxygen take carriers and think this will be the stabilizer that I need without excess weight.

  15. julie — July 26, 2011 @ 9:47 am

    would love to try this. I’ve used headliner foam, and like you said it does not move in the machine!!!! Can’t wait to try this.

  16. dianne mitzel — July 27, 2011 @ 1:06 pm

    Have been inquiring all over for the soft and stable, no one seems to stock it here in N.C. I absolutely love the serenity shoulder bag, it is beautiful!!! I love the concept of the soft stability for all our quilting projects. Would love to win the meantime, I’m asking our retailers to stock it!!

  17. Kelly Schank — August 8, 2011 @ 8:54 am

    I am a novice at sewing and if a product can help me make my bags look alot better I am all for it! Thanks Annie!

  18. Gloria Daniel — August 11, 2011 @ 6:48 am

    Is it avaiable in South Africa?

  19. Linda — August 15, 2011 @ 8:29 pm

    No backing required – WOW! Is this available in quilt shops or from website?

  20. karen spencer — March 13, 2012 @ 11:22 pm

    Annie, I love this product. I met. You in Houston last year and I bought ur applique kit and was sold! Since then I have ordered from you twice and have told all my friends abt your product. My bags get compliments wherever I go! Thanks for making this!! Karen

  21. Karen Pirone — June 22, 2012 @ 7:38 pm

    I made a purse in a class with the kit provided by the purse designer/instructor. She included soft and stable in place of the batting. I loved working with this and was very impressed with the way the purse turned out. It had a much nicer appearance than purses I had used batting in before trying this. I am eager to try this in stitch and go placemats!

  22. Linda — July 3, 2012 @ 12:19 am

    I saw this soft and stable tabilizer at a local quilt shop and also saw a sample backpack that was made with it also and it looked wonderful. I definitely will be using it for my projects.

  23. Ellen Lyons — February 21, 2014 @ 5:57 pm

    I want to try it!

  24. Marilyn Trent — February 27, 2014 @ 7:06 pm

    Just found out about this product. I am a new sewer – quilter. 2 friends of mine are taking a class in which was recommended to buy Soft and Stabilizer for the project. After finding out it cost more than a lot of good quality cotton quilt material, I was concerned spending the extra money. We have not heard of this before, and a famous store did not have it, concerned us. I have been on line reviewing and trying to find out what this product is. It is difficult to exactly find out what it is and does over batting, but 3 of us decide o share the cost of a 36 by 58. It is expensive, but we will see if the price if worth in in this project, and worth buying for other projects over batting and other type stabilizers. I will stay open minded until I get to try it on projects. Thank you Marilyn Trent, McKinney, TX

  25. Daneen Campbell — May 17, 2014 @ 3:29 pm

    My friend and I want to make bags from a pattern she found which calls for your product. I’ll be quick to tell her how to find it!

  26. Dawn Powers — May 31, 2014 @ 8:53 pm

    My sister-in-law, an experienced quilter, recently introduced me to Soft and Stable. I have really enjoyed using this product to make placemats. As I am a beginner quilter, Soft and Stable adds a level of ease and results in really professional looking products! Thank you for developing this terrific product!

  27. Violet van Zyl — November 27, 2014 @ 9:49 am

    Is this available in South Africa?

  28. Jennie Young — June 18, 2015 @ 3:27 pm

    Hi Annie: I am going to try your Soft & Stable. It sounds like a very good product to make bags more sturdy and stable.

  29. Connie Antoniuk — July 2, 2015 @ 1:44 pm

    I was at a quilting store and found the pattern for the folding cosmetic bag, and am very anxious to sew it. I also purchased some soft and sable to use, and, again, am curious to use it.

  30. Connie Antoniuk — July 2, 2015 @ 1:48 pm

    am very anxious to try this product on the folding cosmetic bag

  31. maria thirlwall — July 8, 2017 @ 10:11 am

    Awesome! I would love to win this, I live in the UK and I haven’t seen it over here. I have joined Annie’s class on Craftsy to make the Ultimate Travel bag and this would be perfect.


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